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Discover NEOM
The Results
Through the innovative use of camera and facial recognition, we tracked engagement throughout the exhibition areas to understand what our attendees were most interested in. This resulted in targeted, more effective follow-up communication and lead-nurturing which is critical in the context of generating investment and creating positive perception of NEOM.
In all cities more than half the attendees scheduled one-on-one meetings with various NEOM representatives resulting in investment and partnerships.
The “Discover NEOM China” was a series of exhibition and conferences held in Beijing, Shanghai, and Hong Kong to educate and excite investors, partners, and future tenants about the different regions of NEOM and its opportunities.
3 Cities, 5 Events, in 6 Days
The “Discover NEOM China” was a series of exhibition and conferences held in Beijing, Shanghai, and Hong Kong to educate and excite investors, partners, and future tenants about the different regions of NEOM and its opportunities.
We carefully curated an exclusive audience of industry leaders, investment banks, industry influencers, and C-suite providing built-in return on investment and qualified leads from the start. I created an immersive and individual design and journey for each of the cities’ venues for both the plenary and exhibition.
The “Discover NEOM China” was a series of exhibition and conferences held in Beijing, Shanghai, and Hong Kong to educate and excite investors, partners, and future tenants about the different regions of NEOM and its opportunities.
Investment Conference Roadshow
Discover NEOM
3 / 5 / 6
Three Cities, Five Events over Six Days
660+
Curated Elite Attendees
70%
Average Attendance Rate
341
One-on-One Meeting Generating Investment and Partnerships
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