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L’Oreal Travel Retail
Digital and Social Media Integration
All of the events had dedicated WeChat based apps with an Offline + Online digital journey
that encourages play while communicating product RTBs.
A comprehensive KOL/Influencer attendee program was an integral part and the main ROI driver
for each brand of the brand activations.
Across 2021 – 2022, I led and directed a series of activations for five of L’Oreal Travel Retail’s premium luxury brands. In each of the executions, we lead with audience understanding and crafted consumer journeys specific to each brand’s consumer. Each journey offers touchpoints with brand/product RTBs in a connected narrative structure.
Activating the Chinese Travel Consumer
Helena Rubenstein, Prada, and SkinCeuticals were crafted as KOL/Influencer experiences at destination resorts, while YSL and Valentino were pop-ups at travel retail locations in Hainan.
Across 2021 – 2022, I led and directed a series of activations for five of L’Oreal Travel Retail’s premium luxury brands. In each of the executions, we lead with audience understanding and crafted consumer journeys specific to each brand’s consumer. Each journey offers touchpoints with brand/product RTBs in a connected narrative structure.
Luxury | Brand Activations
L’Oreal Travel Retail
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Infographics
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Infographics
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Infographics
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