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Masterchef
Singapore Restaurant Experience
My team and I, along with the creators of “MasterChef Asia” brought to Asia, MasterChef Experience. It was a never before dining experience in that brings together the most famous MasterChef champions and most loved MasterChef contestants from around the world, creating a spectacle for lucky Singaporean fans and the public over two weeks of performance and lunch and dinner services.
The full Masterchef experience
For two weeks in December 2016, we took over a popular restaurant in the heart of Singapore and transformed it into a bona fide MasterChef experience, created an unique dining experience that engaged all senses – giving MasterChef fans and foodies alike the chance to taste the MasterChef creations made popular by the MasterChef series.
Working with the MasterChef team, we secured sponsorship and managed tickets sales to this exclusive event.
My team and I, along with the creators of “MasterChef Asia” brought to Asia, MasterChef Experience. It was a never before dining experience in that brings together the most famous MasterChef champions and most loved MasterChef contestants from around the world, creating a spectacle for lucky Singaporean fans and the public over two weeks of performance and lunch and dinner services.
Experiential Brand Activation
Masterchef
500+
Meals served
Celebrity
Marco Pierre White and local heroes from the show such as Reynold Poernomo presented and created custom menus for lucky guests.
2 weeks
Lunch and Dinner services along with special event nights where televised episodes were filmed with real guest participation.
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