top of page
Microsoft | Global Ad Deployment in Japan
"Glocal" Approach
In some cases, I petitioned for Japan specific, transcreated creative executions to augment or replace global initiatives in order to reach our audience in the most effective way. Global branding when created in one country doesn't necessarily translate or connect the same way in another country, and Japan is a very specific market in communicating to audiences.
A principal role I had at Wunderman was to oversee the localization and deployment of Microsoft’s Global Advertising in the Japanese Market (second largest after the US) from 2012 to early 2015. This included all OOH, Print and TVC spots brought to market.
Localization to a country like Japan is often difficult – it is necessary to navigate between Global directives and cultural understandings. The goal being to provide globally consistent yet culturally relevant art and copy.
A principal role I had at Wunderman was to oversee the localization and deployment of Microsoft’s Global Advertising in the Japanese Market (second largest after the US) from 2012 to early 2015. This included all OOH, Print and TVC spots brought to market.
Localisation and Deployment + Japanese Extension Content
Microsoft | Global Ad Deployment in Japan
bottom of page