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Microsoft Surface Launch
Surface Launch, Surface and Surface Pro 1–3
Just to rub it in a little bit, we produced time-lapse web spots and amplified it socially…
Immediately prefacing the launch of the Surface and Surface Pro, we put together a dynamic OOH execution on the store-front of Matsuya Ginza, right across from the Apple Store in Ginza. This was accompanied by an ATL and BTL media blitz.
Surface Launch, Surface and Surface Pro 1–3
In a country where it is difficult to do any kind of competitive advertising, we approached the placement as both aggressive but within the bounds of décor and subtlety required in the Japanese public forum.
Immediately prefacing the launch of the Surface and Surface Pro, we put together a dynamic OOH execution on the store-front of Matsuya Ginza, right across from the Apple Store in Ginza. This was accompanied by an ATL and BTL media blitz.
Product Launch and Activation
Microsoft Surface Launch
Competitive
Placed directly across from Apple Store in Ginza
3
Major Cities - Tokyo, Nagoya, Osaka
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