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NEOM | Sindalah NEOM Discovery Centre
Small space, expansive experience
In a very small footprint with architectural limitations, we visually expanded the space with floor to ceiling LED screens punctuated with physical exhibits to provide an in depth look at NEOM's development across all of its regions generating excitement around the projects with the ultra wealthy audience and investors that visit the island resort.
In 2024, I designed this experience centre to show how NEOM's visionary ideals come to life at the NEOM Discovery Center (NDC) on Sindalah Island, situated in its vibrant retail district. The NDC embodies NEOM's multifaceted vision, providing visitors with an engaging journey of education and inspiration. It is meticulously crafted to showcase NEOM’s regional and sector value propositions, highlight tangible progress, and foster a deep belief in NEOM's limitless future.
Featuring carefully curated zones, cutting-edge technology, and compelling narratives, the NDC invites guests to discover the evolution of NEOM. The center highlights interconnected themes of sustainability, liveability, and business innovation, forming the core of NEOM's blueprint for the future. Join us in this immersive experience where innovation meets inspiration, and the boundaries of possibility are reimagined.
The Journey
We take our visitors to the Sindalah Retail District, on an experiential journey of discovery, educating our visitors of NEOM’s regional developments, instilling belief and engaging our visitors, encouraging them to share their experience.
A narrative journey starts with NEOM’s vision. Next, we use interactive tables to tell NEOM’s story across its various regions. This leads our visitor into an immersive video experience showcasing Magna, The LINE, and Trojena. Lastly, your guests experience physical models of both Sindalah and The LINE, while seeing updates to each of NEOM’s regional development.
Our digital layer encourages guests to collect QR code stamps for deeper information at each engagement in exchange for incentives and refreshments while NEOM is provided visitor metrics and lead-generation opportunities.
In 2024, I designed this experience centre to show how NEOM's visionary ideals come to life at the NEOM Discovery Center (NDC) on Sindalah Island, situated in its vibrant retail district. The NDC embodies NEOM's multifaceted vision, providing visitors with an engaging journey of education and inspiration. It is meticulously crafted to showcase NEOM’s regional and sector value propositions, highlight tangible progress, and foster a deep belief in NEOM's limitless future.
Featuring carefully curated zones, cutting-edge technology, and compelling narratives, the NDC invites guests to discover the evolution of NEOM. The center highlights interconnected themes of sustainability, liveability, and business innovation, forming the core of NEOM's blueprint for the future. Join us in this immersive experience where innovation meets inspiration, and the boundaries of possibility are reimagined.
Experience Centre
NEOM | Sindalah NEOM Discovery Centre
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