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Prudential Marina Bay Carnival
The Results
The Carnival became an institution for both Singapore and Prudential who well exceeded their lead and sales targets, and enjoyed a marked increase in brand affinity, sentiment, and awareness.
We also created and produced the Prudential Marina Bay Carnival event as a part of iLight 2019. The carnival had 40 rides and games, many of which were brought into Singapore for the first time. The carnival had a full roster of local and international performing talent along with event-designed merchandise and a full F&B area.
2019
We created an entire brand platform for customer and lead generation from the physical activation and a multi-channel marketing campaign to attract and amplify the event.
We also created and produced the Prudential Marina Bay Carnival event as a part of iLight 2019. The carnival had 40 rides and games, many of which were brought into Singapore for the first time. The carnival had a full roster of local and international performing talent along with event-designed merchandise and a full F&B area.
Placemaking | Destination Marketing
Prudential Marina Bay Carnival
1.4m
Visitors
SGD $24m+
Generated PR Value
25K / 40
Square Meters / Rides and Games
14m
Social Media Reach
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