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Saudi Tourism | Prosper
Guest Seeding, Lead Generation, & Logistics
We managed the selection and attendance of the investor guests for the international events in all three cities guaranteeing immediately qualified leads in partnership with Saudi Tourism. Because of the amount of shows in a very short time-frame, we created three sets of show assets that were rotated into each venue.
I led strategy and creative for this combination five city in Saudi Arabia and three city international, investor conference road show to generate investment leads for Saudi Arabia's 12 giga-development projects. The international events were invite-only with 150 guests per event in Berlin, New York, and Singapore.
Each event had two main components - The plenary and banquet presentation and an immersive exhibition stand for guests to experience the regions and giga-projects across the Kingdom. Additionally we provided Saudi coffee tastings, and an Oud workshop to introduce the Saudi culture to our guests.
Immersive theatre
Our principal engagement was an immersive theatre that offers three interactive viewing stations where our guests are shown wrap-around immersive video presentations and overviews of the twelve giga-projects being developed in Saudi Arabia. Each station has an interactive table-top screen providing location and contextual information that compliments the large screen displays.
Each project has a QR code that our guests activate and indicate their interest through the mobile app to connect them with the proper sales representative, links their interest in projects, and provides them with digital whitepapers and takeaways they can take home and review.
There is room enough for 6 people to simultaneously interact. The surfaces on the platforms represent the different terrains of Saudi Arabia that correspond to each of the regions it features.
I led strategy and creative for this combination five city in Saudi Arabia and three city international, investor conference road show to generate investment leads for Saudi Arabia's 12 giga-development projects. The international events were invite-only with 150 guests per event in Berlin, New York, and Singapore.
Each event had two main components - The plenary and banquet presentation and an immersive exhibition stand for guests to experience the regions and giga-projects across the Kingdom. Additionally we provided Saudi coffee tastings, and an Oud workshop to introduce the Saudi culture to our guests.
Investor Conference Road Show
Saudi Tourism | Prosper
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