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This piece explores expressions of love and marriage through a narrative projection of film, typography and audience participation. The piece was a collaboration between Pico, Observatory London and Windy Lo, an award winning wedding gown designer in a piece that bridges Asia and Europe.
Rock your World!
Japan Tobacco had negatively impacted both the market share and brand image of the core Marlboro Flavor pillar. In response, Marlboro needed to re-establish and sustain their leadership position.
The solution was to ensure brand presence and inject excitement among Legal Age Smokers by utilising the smoking space at a targeted event via sponsorship to deliver and engage our audience and ROCK THEIR WORLD.
Experiential Smoking Booth Activation
Marlboro Red | Loudpark
Marlboro Red | Loudpark
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